Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film ...

The toy company Toys "R" Us, which is reopening stores in the USA following its insolvency, has created and published a ...

The toy brand’s new ad, created almost entirely with OpenAI’s Sora tool, prompted heated reactions and predictions of more to ...

Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text ...

Toys'R'Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped ...

I’m an 80s kid, and maybe I’m biased, but childhood was just better then! We all have fond memories of arcades at our local ...

By Kevin Dolak Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a ...

A completely AI-generated ad from Toys “R” Us sparked backlash from viewers who said it was “creepy” and “weird.” ...

Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can generate up to ...

Toys 'R' Us just debuted its first commercial using OpenAI’s video-to-text program, Sora, and the internet is not impressed.

The Origin of Toys “R” Us is the first-ever brand film created using OpenAI’s text-to-video tool, Sora. The iconic retailer, ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...