Those of us of a certain age will remember the magic of walking into a Toys "R" Us as a kid with all the excitement and ...

Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have ...

The toy brand’s new ad, created almost entirely with OpenAI’s Sora tool, prompted heated reactions and predictions of more to ...

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." ...

By Kevin Dolak Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a ...

Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can generate up to ...